



ABOUT THE SOCCER EVENT®
For the past four years The Soccer Event, always held in the same city as MLS Cup, has brought together soccer specialty retailers from around the country along with global soccer suppliers. The educational portion of the 2009 event will focus on the basics of soccer specialty retailing in America and provide hands-on advice on how these retailers can improve their profits in a tough retail environment.
Sessions on: creative merchandising, retail Point of Sale systems and software applications, creating a soccer specialty association, how to maintain margins, insurance, employment and human resource law, inventory controls and how to successfully run multiple stores.
Retailers will view products with dedicated time for one-on-one meetings. Over 50 leading U.S. soccer specialty stores will be our invited guests.
All Soccer Event Conference attendees will be invited to the MLS Gala evening celebration and the MLS Cup,
November 22, 2009.
The Soccer Event is produced by Formula4 Media, publishers of Soccer Insight newsletter and Team Insight magazine. For more information or attendee information for The Soccer Event, please visit the Formula4Store or contact Jeff Gruenhut at jgruenhut@formula4media.com or 404-467-9980.



PO Box 231318
Great Neck, NY 11023
Phone: 516-305-4710
Fax: 516-305-4712
5th Annual
SPECIALTY STORE CONFERENCE
WE THANK OUR 2009 SPONSORS